31 March 2012

Sway Level Up Remixes featuring JME and Lady Leshurr

sway level up

Sway Level Up Remixes featuring JME and Lady Leshurr

2ND APRIL 2012

Sway returns in style with his brilliant new single ‘Level Up’ on 2nd April through 3
Beat Records. The track was Zane Lowe’s Hottest Record In The World yesterday as
well as getting the seal of approval from MistaJam.

Never one to conform to the norm, Sway constantly looks for ways to stand out from
the crowd and he will have heads and ears turning with his latest offering. Combining
Flux Pavilion’s speaker-oscillating dubstep production with Sway’s signature lyrical
word-play and newcomer Kelsey McHugh’s soulful vocals on the hook, ‘Level Up’
brings a unique sonic to the table.

“The song is about winning, elevation, going from one stage in your life to a better
one,” explains Sway. “I wanted to the capture that moment and that feeling we get
when we feel like we've achieved something that will change your life.”

The collaboration with Flux Pavillion came about when Sway was introduced to the
producer’s music by 1Xtra’s Semtex. Making contact with the producer via Facebook,
Sway discovered Flux was a fan and within weeks the pair were working in the studio

Sway ended 2011on a high. His single ‘Still Speedin’ became his biggest hit to date
charting in the top 20 in the middle of the Christmas chart battles. It was an incredible
achievement for Sway. ‘Still Speedin’ also became Sway’s biggest radio record to
date making playlists across the country.

The anthemic nature of the single made it a favourite for soundbeds on TV shows
from Soccer AM to the Grand Prix and even BBC One’s light entertainment show,
Winter Wipeout. “It’s taken a while to get this overall acclaim but it just goes to show
that persistence is always the way forward,” says Sway.

Sway is currently putting the finishing touches to his album ‘Deliverance.’ It will be
released later this year and comes 6 years since his debut, the Mercury Music Prize
nominated ‘This Is My Demo.’

Article posted by

No comments:

Post a Comment