15 April 2012

London Ivy releases new single U Gotta Feel It

London Ivy

London Ivy releases new single U Gotta Feel It

London Ivy follows up last month's smash hit 'Everybody Clap' (feat Wizzy Wow) with this brand new single 'U Gotta Feel It'.

Born in 1988 of a Caribbean and European heritage, Ivy discovered his love for music at just 10 years of age, singing in a choir at his local church on a weekly basis. Little did he know that these humble beginnings would see music become a main focal point in his life, and lead to a varied and fruitful career in entertainment years down the line.

During his early teens, Ivy formed part of various musical groups and crews, aligning himself with the likes of recent Universal Records signing Random Impulse, Wretch 32, D Dark, Frisco, Tippaly, Caps, Shocka (now a member of Marvel), Calibar and many other local rappers and artists. As a member of the revered music group Combo Chain Gang, Ivy dominated local pirate station 'Heat FM', collaborated with the likes of Ghetts and Scorcher, and appeared on several prolific DVD releases alongside international rap stars including the infamous Rick Ross.

Following his departure from Combo Chain Gang and the ensuing mainstream solo success of previous member Wretch 32, Ivy went on to form his current imprint, 'R.O.S.E Music Group', alongside longtime friends and business partners Wizzy Wow, Tippaly, Makesa Malen and Shimmy Styles. Under this new imprint, Ivy released his critically acclaimed mixtape 'The CrossOver', and collaborated on various records alongside Wizzy Wow and Disturbing London rapper GFrSH. 2011 also saw Ivy partner with a close relative to launch his clothing line 'Cloud 9', which forms the final piece of his varied creative jigsaw.

With everything finally in place for London Ivy to push for mainstream success, March 2012 saw the release of his official debut single 'Everybody Clap', featuring infamous UK producer / songwriter Wizzy Wow. The single picked up impressive support from bloggers, DJs and tastemakers alike, with Kickstart Magazine labelling the track as "one of the most impressive UK rap singles we've heard in a long time". London Ivy now follows up this release with his brand new single titled 'U Gotta Feel It'. The single kicks off with an oriental-styled musical loop, which soon amalgamates with a truly infectious bass line to create a musical backdrop suited perfectly to Ivy's inimitable brand of wordplay. With a host of eager bloggers already declaring London Ivy as THE one to watch in 2012, 'U Gotta Feel It' looks set to enhance his online reputation even further whilst winning over yet more fans in the process.

'U Gotta Feel It' is released in anticipation of London Ivy's forthcoming mixtape 'L.O.L (Life Of London)' and follow up EP 'Love x 1Hunids', which are scheduled for release this Spring.


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