31 July 2012

Pretty Green Customers Star in New Ad Campaign

Pretty Green

Pretty Green Customers Star in New Ad Campaign

An exclusive purchase and an invitation to a secret studio in London saw the beginning of the Pretty Green sunglasses’ ad campaign. There was also the chance to meet the man behind the shades, designer and founder Liam Gallagher himself, at the advertising shoot.

The first 50 customers to buy a pair of the newly launched limited edition glasses were fortunate enough to find a winning ticket. This gave them the chance to come and recreate the shot of Liam modelling the new range. The day was a real experience for the lucky winners as they were photographed by legendary photographer Tom Oxley, who has previously shot the likes of Adele, Mark Ronson and Professor Green. They then had the opportunity to meet Liam himself who was also photographed as part of the shoot.

The photographs taken at the shoot have been used to create a stunning video for the Pretty Green, Eyewear collection, you can watch it here 

The range of sunglasses is inspired by a retrospective look at shade wearing iconic frontmen through the decades. It comprises of eight different styles, each with a unique finish, available both online and in all stores. This collection will pave the way for additional exclusive ranges throughout the year as sunglasses become an essential accessory all year round.

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