23 April 2013

Aerosmith, Cee Lo Green, PSY and Blush to perform live at the Social Star Awards

Social Star Awards

Aerosmith, Cee Lo Green, PSY and Blush to perform live at the Social Star Awards

On Thursday 23rd May, Starcount will unveil the winners of the inaugural Social Star Awards at a multi-genre international A List celebration at Marina Bay Sands®, Singapore.

The Social Star Awards will be a unique 24 hour event with an incredible 288 awards (one every 5 minutes) presented to the biggest stars and brands across the world. The Awards show at Marina Bay Sands will feature live performances from Aerosmith, CeeLo Green, PSY and Blush all of whom will also perform at the ultimate post-Awards concert weekend, The Singapore Social.

At the Social Star Awards the world will shine a spotlight on Singapore to discover the world’s most popular stars in social media globally over the past 12 months in this 3-hour celebration event.

Starcount are working in partnership with Google and YouTube globally to deliver live streaming, hangouts, events and exclusive content in the run up to the showpiece awards event featuring A list international talent in Singapore on 23rd May as well as during the overall 24 hour virtual global awards period. The Social Star Awards will also feature live Google+ Hangouts with stars from around the world, and these events will take place at three international YouTube Creator spaces, from Tokyo to London to Los Angeles. Fans all over the world will be able to engage and interact with the stars and each other across all Starcount’s platforms, with providing a never seen before hub for the 24 hour event.

The inaugural Awards event will be a star-studded affair, with some of the biggest names in the sporting and entertainment industry in attendance, including A–list hosts who will be announced soon.

America’s greatest rock and roll band, first time performers in Singapore, and Rock and Roll Hall of Fame inductees Aerosmith have sold over 150 million albums worldwide and have been recognized with uncountable accolades including 4 Grammy’s, 6 Billboard Awards and 12 MTV Music Awards. “The Bad Boys from Boston” and one of the most beloved bands of all time have dominated popular culture for decades, and their classic hits like I Don’t Want to Miss a Thing, Love in an Elevator and Living on the Edge have brought millions of fans to their feet. Aerosmith is guaranteed to provide the perfect anthemic finale to the awards.

CeeLo Green is the five-time Grammy award winner whose hit single “Crazy”, as part of duo Gnarls Barkley, brought him to international stardom and then, in 2010 his multi-platinum record ‘Forget You’ became the summer soundtrack that was so ubiquitous that Gwyneth Paltrow covered it when she appeared on Glee. Additionally, CeeLo is also the much loved and respected coach on NBC’s hit show The Voice USA during its first 3 seasons and will be returning to his coaching chair for season 5 of The Voice. CeeLo will come straight to the awards from his 2 month Las Vegas residency at Planet Hollywood and will be gearing up for his Goodie Mob album release this summer as well as a new solo album and memoir slated for a release towards the end of 2013.

Long before ‘Gangnam Style’ made him a global social superstar, Psy had spent 10 years becoming one of South Korea’s most beloved icons. ‘Gangnam Style’ officially became the most viewed [and most liked] video in YouTube history, with 1.5billion views and counting. Shortlisted for a Social Star in the Most Popular Music Solo Artist category, and with his new single ‘Gentleman’ looking set to smash even his own records, racking up nearly 100 million YouTube views in its first 2 days alone, Psy’s addition as very special guest to the Singapore Social Concert’s bill looks set to be yet another stellar social moment.

Blush are Alisha, Angeli, Ji Hae, Nacho and Victoria: “5 girls from 5 Asian countries”. Already enjoying unprecedented global success, these five gifted girls on a mission are executive produced by the legendary Quincy Jones and have already shared the bill with international acts as diverse as Justin Bieber, Black Eyed Peas, Jessie J, The Wanted, Jay Park and Diana Ross. The only vocal group from Asia in history to have their first two singles hit Top 3 (‘Undivided’ feat. Snoop Dogg #3 and ‘Dance On’ #1) on a US Billboard Chart, Blush have wowed audiences around the world with their pop, R&B and dance fusion, from “Summer Sonic” in Tokyo to “NBA JAM Live” in Beijing and Manila via the prestigious American Music Awards.

The Singapore Social will see full live sets from Aerosmith (Saturday 25th May) CeeLo Green and Blush plus very special guest appearance from Psy (all Friday 24th May) as guests keep the party going throughout the weekend, they can marvel at the incredible backdrop of what is the jewel in the crown of Singapore’s entertainment spaces - Gardens by the Bay - enjoying a venue and a line-up that are out of this world.

Paul Morrison and Drew Thomson, Joint CEO’s of Starcount comment: “We are incredibly excited to welcome some of the biggest stars on the planet to Singapore for the inaugural Social Star Awards. With a line-up that features rock and roll icons Aerosmith, digital music record-breaker CeeLo Green, plus PSY, the star of the most viewed YouTube video in history and Blush, the biggest all Asian girl group on the planet, we couldn’t imagine a better representation of everything that Starcount is celebrating at our first ever global show.

The Social Star Awards will take social influence to another level, from the 276 Awards we give out via our social media partners during our 24-hour event to the 12 global awards unveiled in the room. Singapore itself and our partners at Marina Bay Sands and Gardens by the Bay will provide the ultimate backdrop: now we just need the ultimate global audience to come and join us. With more announcements of talent attending and performing to follow over the coming weeks, the official countdown starts now…”

Danielle Tiedt, Vice President of Marketing at YouTube, said: "The Social Star Awards' innovative 24-hour broadcast concept is perfectly suited for YouTube. For the first time an entire generation, who we call Gen C, has grown up with an unmediated relationship with content. They are defined by the Internet, mobile, and social networking, and the Social Star Awards will celebrate this new cultural moment. We are excited to help make Social Star Awards a truly global event and help them connect with Gen C audiences everywhere."

In short, if it’s massive in social, it’s part of this exclusive global awards event.


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