Loven releases video for single Breath
Loven isn’t your average run-of-the-mill MC. A lyricist skilled in storytelling to the beat by merging metaphors and melodies, Loven has spent the last year fine-tuning his production skills to bring to you an eclectic mash-up of razor-sharp rhymes over electronic, grime and dirty dubstep beats that promise to leave your speakers blown in 2011.
‘Breathe’, the first track off Loven’s forthcoming album, fuses bass-heavy dubstep with an Asian sound to give an electrifying fusion which is being described as ‘absolutely sick’ by Bobby Friction (BBC Introducing), whilst sitting at Number 1 on the BBC Bobby Friction Show chart for 3 weeks and garnering incredible mainstream support with airplay on BBC Radio 1.
The track itself tells the familiar tale of confinement and not being able to ‘breathe’, something everyone can relate to on some level. In Loven’s case, it tells of the struggle of underground artists to crossover to the mainstream – “underground can’t drown me now so let me out I’ll breathe myself”. As a production collaboration with esteemed music producer Charles Bosco, the single has already picked up plaudits from a host of tastemakers, namely for its unique fusion of Tamil cultural melancholy and heavy dubstep production.
Loven may seem to have exploded onto the music scene in 2011, but he is by no means a stranger to the music scene. Spitting rhymes over grime beats since the age of 15, he soon picked up a residency at Strawberry Moons in London’s Piccadilly Circus. He became a regular on the London club scene, showcasing his skills at venues such as Equinox, Sound Republic, Eros, Ministry of Sound and Hippodrome, where he soon caught the attention of those in the industry. He then went on to perform at some of London’s most exclusive venues, wowing the crowds at the Regent Street Festival, taking the main stage at the London Mela and swaying a 20,000 strong crowd with his lyrical prowess at the Etnosur Festival 2006 in Malaga, Spain. ‘Teardrops’, a track written by Loven about the suffering of orphans in the aftermath of the 2004 boxing day Tsunami, became an instant hit with people on both sides of the Atlantic and won a whole host of accolades including Veena V’s Top Dog (Club Asia) and Mentor My Demo (BBC Asian Network). Since then, Loven has taken some time out to develop himself as an artist and to learn how to produce and his sound has evolved from 2-step and grime to sublow, dubstep and electronic.
‘Breathe’ is the beginning of a new era for Loven, and comes at a time where underground producers are bringing urban, electro and bassline music to the mainstream. Producing such infectious beats and writing his own tracks, there’s no denying that Loven - in a sea of manufactured bands and auto-tuned popstrels - is definitely one to be watched. Keep your eyes peeled; it’s time for him to Breathe…
CLICK HERE TO WATCH THE ‘BREATHE’ VIDEO
For more information check out:
https://twitter.com/lovenmusic
https://www.facebook.com/
http://www.youtube.com/user/
‘Breathe’, the first track off Loven’s forthcoming album, fuses bass-heavy dubstep with an Asian sound to give an electrifying fusion which is being described as ‘absolutely sick’ by Bobby Friction (BBC Introducing), whilst sitting at Number 1 on the BBC Bobby Friction Show chart for 3 weeks and garnering incredible mainstream support with airplay on BBC Radio 1.
The track itself tells the familiar tale of confinement and not being able to ‘breathe’, something everyone can relate to on some level. In Loven’s case, it tells of the struggle of underground artists to crossover to the mainstream – “underground can’t drown me now so let me out I’ll breathe myself”. As a production collaboration with esteemed music producer Charles Bosco, the single has already picked up plaudits from a host of tastemakers, namely for its unique fusion of Tamil cultural melancholy and heavy dubstep production.
Loven may seem to have exploded onto the music scene in 2011, but he is by no means a stranger to the music scene. Spitting rhymes over grime beats since the age of 15, he soon picked up a residency at Strawberry Moons in London’s Piccadilly Circus. He became a regular on the London club scene, showcasing his skills at venues such as Equinox, Sound Republic, Eros, Ministry of Sound and Hippodrome, where he soon caught the attention of those in the industry. He then went on to perform at some of London’s most exclusive venues, wowing the crowds at the Regent Street Festival, taking the main stage at the London Mela and swaying a 20,000 strong crowd with his lyrical prowess at the Etnosur Festival 2006 in Malaga, Spain. ‘Teardrops’, a track written by Loven about the suffering of orphans in the aftermath of the 2004 boxing day Tsunami, became an instant hit with people on both sides of the Atlantic and won a whole host of accolades including Veena V’s Top Dog (Club Asia) and Mentor My Demo (BBC Asian Network). Since then, Loven has taken some time out to develop himself as an artist and to learn how to produce and his sound has evolved from 2-step and grime to sublow, dubstep and electronic.
‘Breathe’ is the beginning of a new era for Loven, and comes at a time where underground producers are bringing urban, electro and bassline music to the mainstream. Producing such infectious beats and writing his own tracks, there’s no denying that Loven - in a sea of manufactured bands and auto-tuned popstrels - is definitely one to be watched. Keep your eyes peeled; it’s time for him to Breathe…
CLICK HERE TO WATCH THE ‘BREATHE’ VIDEO
For more information check out:
https://twitter.com/lovenmusic
https://www.facebook.com/
http://www.youtube.com/user/
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